About
Design as a quiet form of care.
I’m Chloe Gao, a creative designer with over a decade of experience shaping brands, publications, and digital products. I work with founders, cultural institutions, and teams who care about the details.
My approach is research-led and craft-obsessed. I believe the best design feels inevitable — like it could not have been any other way. Getting there means asking better questions, prototyping early, and editing without mercy.
When I’m not designing, you’ll find me collecting type specimens, photographing quiet streets, and over-thinking my coffee.
Portrait
Based in New York — working worldwide
Capabilities
Brand & Identity
- Strategy
- Logo & marks
- Visual systems
- Guidelines
Art Direction
- Campaigns
- Photography
- Illustration direction
- Motion
Editorial
- Print & digital
- Typography
- Layout systems
- Publications
Product
- UX & UI
- Design systems
- Prototyping
- Web design
Selected experience
2021—NowIndependent Creative DesignerStudio practice
2018—2021Senior DesignerPentagram-adjacent studio
2015—2018DesignerIn-house brand team
2015BFA, Graphic DesignArt & Design School